Product and lifestyle photography for Jo Group and their eco-friendly innovative drinkware brand, W10

In this latest instalment of our client case study blog series, we’ll introduce you to an exciting eco-friendly product range by Jo Group; a company we’re proud to have partnered with for the past four years. 

Introducing Jo Group  

Jo Group is a designer and developer of bespoke products, working with clients which include some of the world’s biggest brands such as Disney, Costa Coffee and Compare the Market. 

Back in 2017, Jo Group tasked us with creating fresh imagery for their corporate website. Four years on, and we are delighted to still be working with them to create contemporary product imagery for their global sales and marketing campaigns. 

Background Story:

Following years of producing coffee related merchandise for High Street brands and corporates, the team at Jo Group decided it was time to use their passions for design and development to create their own brand. 

‘W10’ was born in 2019, with the ambition to expand the range of unique eco-friendly designs over time. The name was inspired by the W10 postcode in London; a very chic, stylish and inspirational area of the city which the company felt aligned well with the ethos of the brand.  

Since Jo Group wanted to start promoting the initial W10 designs worldwide as soon as possible, professional product images of the initial range were needed urgently for the launch. The images needed to be suitable for use in multiple formats including web, print and social media. 

The Brief:

When briefed, we learnt that the first W10 product collection was to include innovative drinking bottles, travel and desk cups and the world’s first double-walled collapsible cup. Instantly, we loved the products and were energised by the challenge! 

We knew that this job would need more than just stills and would give us plenty of scope to create striking contemporary product and lifestyle photography and videography. 

Our objective was to build an image library, appropriate for use world-wide, that we could easily add to as more designs were introduced into the W10 range. 

We needed a creative setup that could be easily replicated in the future since Jo Group wanted initial product images, and then for us to create more in the future, as the range grows.  

It would be important that any images to be shot at a later date would need to seamlessly be added to the collection, without earlier images looking dated or disjointed.

Our Approach:

Our approach was to create stylish, universally appealing product and lifestyle photography and videography to complement the Jo Group brand. 

To keep the images looking like one collection, we ensured that the product and lifestyle photographs were thoughtfully setup. We wanted to ensure that it seemed as if they were all shot at the same time, so consistency and meticulous attention to detail were key. 

In addition to creating an updated-able library of photographic stills images, we produced a number of videos and stop frame animations to show the collapsible cup in action both for Jo Group’s B2C and B2B clients. 

As this was a world’s first in re-usable drinking cups, the main challenge was in how to show the functionality and stylish design of the cup. Stop-frame animation was an engaging way to communicate the product’s features and benefits.

The Result:

Jo Group was delighted with the worldwide success of the videography and photography we created. Our images and video content continue to create interest and drive sales for W10 products. 

“We are so very, very happy with the photography and videos received from Giles Christopher! We always receive a very professional, friendly and an excellent service and we are delighted with the results. We would highly recommend the Giles Christopher Photography team!”

Tracy - W10 Collection

As this is an on-going commission, we will continue to create more innovative product and lifestyle photography for Jo Group. Watch this space for more details!

Need product and lifestyle photography for your next launch? 

To find out more about working with us to create photography and/or videography for your next product launch, get in touch today.